Rocket XL, Los Angeles
- Sr. Client Services Manager (2009-Present)
Sr. Client Services Manager, leading the Client Services group for Rocket XL's Los Angeles office. Manage all facets of current Client business, and play a key role in new business. Oversee a team of 8 social marketing specialists, and collaborate closely with an in-house creative/tech team.
Lead the strategic development and execution of Integrated Social Marketing campaigns, including Digital PR, Community Management, Social Networking Applications, Promotions, SEO, and Advertising. Rocket XL is a full-service Social Marketing agency, with offices in LA, NY and Toronto. Clients include Unilever, Focus Features, Electronic Arts, Harley Davidson, TJX Companies, Nike Golf, Novamex, and US Auto Parts.
DDB, Los Angeles
- Account Supervisor (2008-2009)
- Sr. Account Executive (2007-2008)
- Account Executive (2006-2007)
Account Supervisor on the Activision Publishing account. Managed strategy, development and execution of integrated advertising campaigns including TV, Digital, Print and OOH. Played a leadership role on an award-winning team, successfully launching 7 marquee Activision titles including Guitar Hero III, Call of Duty 4 and Call of Duty World at War. Supervised Sr. AE, AE, AAE and AC.
Sr. Account Executive on Clearwire High Speed Internet & Activision Publishing accounts, managing development and execution of campaigns including TV, Radio, Digital, Print, POP, OOH and Direct Mail.
Account Executive on Ameriquest Mortgage Company and Clearwire High Speed Internet accounts, leading execution of POP and Direct Mail campaigns.
Saatchi & Saatchi, Los Angeles
- Media Planner (2005-2006)
Primary National Cable TV planner on Toyota Motor Sales account. Planned/maintained Cable TV schedules in excess of $150MM for 10 Toyota brands on 33 networks. Led creation of a custom User-Generated Content program with Current TV for Yaris launch; the first of its kind in the Auto category. Supervised and mentored 2 Assistant Media Planners and a Budget Analyst.
McClain Finlon Advertising, Denver, CO
- Media Planner (2004-2005)
- Media Coordinator (2003-2004)
Lead planner on Xcel Energy, Denver Zoo, and Budget Truck Rental Accounts. Planned, executed and maintained 12 campaigns of more than $7MM annually, including Spot TV and Radio, Newspaper, B2B Print, Online, and Out of Home. Supervised 3 Assistant Media Planners, and managed the agency’s Media Internship program.
Tuesday, March 9, 2010
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